Digital Marketing Certificate Course

Digital marketing is an integral part of today’s business. It is the most trusted way to develop an authoritative online presence. It helps you understand customers’ behaviour and spending habits. Learn digital marketing to use this knowledge to create effective strategies that boost your business growth and revenue. It also helps you to specifically target your ideal audience.

Vijaygarh Jyotish Ray College is sincerely trying to make their students competent, self-sufficient, mature, skilled and responsible citizens of future India. With this mission to achieve Vijaygarh Jyotish Ray College has brought a plethora of Online Digital Marketing courses in collaboration with SB Digital Academy, Kolkata for its students as well as other individuals.

Course details

Course Name	Digital Marketing Certificate Course
Programme type (Certificate, Diploma, etc.)	Certificate (to be provided by Vijaygarh Jyotish Ray College)
Description	Our full-fledged practical-oriented course will transform you into a full-stack Digital Marketing professional driving sustained growth in your website’s most critical marketing channel. You will master the many facets of SEO like keyword research, technical SEO, link building, analytics, Social Media Marketing, Content Marketing and much more with this internship-based training course.
Special Features of the course	* The entire course is divided into three separate modules. * Pay for each module to start learning it. * You do not need to pay for the entire course fee altogether. * You have to complete and pass all the assignments of each module separately in order to move on to the next module. * After completing all the modules get certified in the DIGITAL MARKETING CERTIFICATION COURSE
Specialization	* Search Engine Optimization & Email Marketing * Search Engine Marketing * Social Media Marketing * Social Media advertisement * Content Marketing * Community Management
Syllabus	CHAPTERS COVERED 1. MODULE 1 (SEARCH ENGINE OPTIMIZATION) * Digital Marketing Introduction * Introduction to SEO * Keyword Research using Google Ad Keyword Planner & Other Tools * Google Analytics Tool for Analysing Your Site Performance * Webmaster SEO Tools * On-Page SEO Techniques * Off-Page SEO Techniques * Email Marketing 2. MODULE 2 (SOCIAL MEDIA MARKETING) * Overview of Social Media Marketing * Facebook Marketing * Instagram Marketing * YouTube Marketing * Pinterest Marketing * Twitter Marketing * LinkedIn Marketing * Paid Social Media Marketing 3. MODULE 3 (CONTENT MARKETING & COMMUNITY MANAGEMENT) * Content Marketing Essentials * SEO Content Creation * Social Media Content Creation & Marketing * Community Management
Mode (Online/Offline)	Online (Live Interactive Classes)
Duration and timing	35 Days (35 lectures) (70 hours, 2 classes of 2-hour duration/week), Hands-on Practical, 3 months Internship Facility with Live Projects included in the course package
Date of Commencement	Session 4 Starts in March 2023
Intake Capacity	20 per session \| 10 students (maximum) per batch
Medium (English/Bengali)	English & Bengali
Eligibility	* 1st, 2nd, 3rd Year students of VJRC from any stream * Any External Student (minimum qualification 10+2) can apply * Must have a laptop/desktop with a standard/high-speed internet connection
Fee Structure	* 9500/- total fee (Module Installments: 3500/- for Module-1 + 3500/- for Module-2 + 2500/- for Module-3) (Special concession for current VJRC students available)
Placement / Achievement	An internship Facility for 3 months is included in the course. Successful candidates with good marks will be provided further internships from the college’s end through their involvement in the Radio Kolkata channel and SB Digital Academy. Reference will be provided subject to the availability of any job in the known circle based on the performance of the candidate in the class, and the completion rate of the practical assignments as well as in the final examination.
Link to Course Details	Click here
Registration Form Link	Click here
Programme Coordinator/ Trainer	Sayantani Banerjee Mobile: 9051980689 Email: digitalmarketing@vjrc.ac.in Email: sbdigital.contact.in@gmail.com
Collaborator	SB Digital Academy

Additional Takeaways

Free Bootcamps, Webinars and Offline Seminars on various topics related to Digital Marketing modules, Advertisement, Graphic Design, Content Writing, etc.