Advanced Level Certification Course in Search Engine Optimization (SEO)
Course details
| Course Name | Advanced level certification course in Search Engine Optimization (SEO) |
| Programme type (Certificate, Diploma, etc.) | Certificate (to be provided by Vijaygarh Jyotish Ray College) [Find details of the course on VJRC website also] |
| Description | Our full-fledged practical-oriented course will transform you into a full-stack SEO professional driving sustained growth in your website’s most critical marketing channel. You will master the many facets of SEO like keyword research, technical SEO, link building, analytics, and much more with this SEO training course. |
| Specialization | * Search Engine optimization (Advanced) * Content marketing (Advanced) * Web analytics (Both GA-3 & GA-4 will be taught) (Advanced) * Keyword management and research (Advanced) * Website audit, management, and optimization (Advanced) * Search Engine Marketing (Google ads) * Google Tag Manager (Advanced) * Strategy Making in SEO * Email Marketing (Advanced) * Mobile App Marketing |
| Syllabus | CHAPTERS COVERED * Digital Marketing Introduction * Web Properties (Planning & Creation & Maintenance) * Introduction to SEO * Keyword Research using Google Ad Keyword Planner & Other Tools * Voice Search * Google Analytics Tool for Analyzing Your Site Performance * Webmaster SEO Tools * On-Page SEO Techniques * Off-Page SEO Techniques * Email Marketing * Content Optimization & Content Strategy * SEO For Ecommerce & Local Search * Search Engine Marketing using Google Ads * Mobile App Marketing * Useful Tools for SEO * Strategy Making, Trends, Reporting |
| Mode (Online/Offline) | Online (Live Interactive Classes) |
| Duration and timing | 25 days (25 lectures) (50 hours, 2 classes of 2-hour duration/week), Hands-on Practical, 3 months Internship Facility with Live Projects included in the course package |
| Date of Commencement | Started in September 2022 | New batches will start from November 2022 |
| Intake Capacity | 10 per session | 5 students (maximum) per batch |
| Medium (English/Bengali) | English & Bengali |
| Eligibility | * 1st, 2nd , 3rd Year students of VJRC from any stream * Any External Student (minimum qualification 10+2) can apply * Must have a laptop/desktop with a standard/high-speed internet connection * Digital Marketing Professionals who requires extra tips on SEO |
| Fee Structure | * 3500/- total fee (One-time down payment) (Special concession for VJRC students available) |
| Placement / Achievement | Internship Facility for 3 months is included in the course. Successful candidates with good marks will be provided further internship from college’s end through their involvement in Radio Kolkata channel and SB Digital Academy. Reference will be provided subject to the availability of any job in the known circle based on the performance of the candidate in the class, and the completion rate of the practical assignments as well as in the final examination. |
| Link to Course Details | Click here |
| Registration Form Link | |
| Programme Coordinator/ Trainer | Sayantani Banerjee Mobile: 8902006719 Email: digitalmarketing@vjrc.ac.in Email: sbdigital.contact.in@gmail.com |
| Collaborator | SB Digital Academy |
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