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Vijaygarh Jyotish Ray College | Affiliated to the University of Calcutta | NAAC Accredited | ISO 9001:2015 Certified

Digital Marketing Beginner’s Level Certification Course

This course will give you a basic idea of what digital marketing is and how it is done at a very basic level. To become an industry expert avail our Advanced Level Courses in SEO, SMM, Content Writing, Content Marketing and Community Management.

Course details

Course NameDigital Marketing Beginner’s Level Certification Course
Programme type (Certificate, Diploma, etc.)Certificate (to be provided by Vijaygarh Jyotish Ray College)
[Find details of the course on VJRC website also]
DescriptionThis course will give you a basic idea of what digital marketing is and how it is done at a very basic level.
Special Features of the course* Live online mentorship by industry experts
* Live interaction with the trainer
* Learn the very basics of Digital Marketing
* Learn the use of Social Media Platforms
* Learn the basic terminologies of Digital Marketing
* Extra doubt clearing classes
Specialization* Basic Terminologies and Concepts of Digital Marketing
* Basics of Search Engine Optimization
* Basics of Social Media Marketing
* Basics of keyword research
* Free Blogspot website-building tutorial
Module 1:- Digital Marketing Introduction
* Importance of digital marketing
* How can digital marketing be the ultimate tool for success for businesses?
* Difference between traditional marketing and digital marketing
* How digital marketing techniques are used to promote goods and services online

Module 2:- Web Properties (Planning & Creation & Maintenance)
* Basic knowledge of the World Wide Web and how it works
* Website Planning and Creation for your business promotion
* Usability & user experience of a website
* How to choose a domain name
* How to choose TLDs
* How to choose the correct server for your site

Module 3:- Introduction to free Blogspot website building
* How to find a niche on which you want to build the website
* How to create a free account with Blogspot and optimise it
* How to select the theme for your site
* How to customize the selected theme using widgets
* How to add pages, media, posts

Module 4:- Keyword Research
* Introduction to SEO keyword research
* Types of Keywords
* Performing Keyword Research using free tools

Module 5:- Content Writing Techniques for your website
* Finding topics for your blog
* Writing an article based on the keyword research
* Using long-term keywords, short-term keywords in the content

Module 6:- Social Media
* Facebook Profile creation & Proper maintenance
* Twitter Profile creation & Proper maintenance
* Instagram Profile creation & Proper maintenance

Module 7:- Basic Terminologies used in Digital Marketing
Mode (Online/Offline)Online (Live Interactive Classes)
Duration and timing15 Days (15 lectures) (30 hours, 1 class of 2-hour duration/week), Hands-on Practical, 1-month Internship Facility with Live Projects included in the course package
Date of CommencementSession 4 Starts in April 2023
Intake Capacity100 per session | 50 students (maximum) per batch
Medium (English/Bengali)English & Bengali
Eligibility* 1st, 2nd, 3rd Year students of VJRC from any stream
* Must have a laptop/desktop/mobile with a standard/high-speed internet connection
Fee Structure* Free
Placement / AchievementThis training course is intended to impart knowledge to those who wish to learn the trade for personal/professional use. Successful candidates with good marks will be provided internships from the college’s end through their involvement in the Radio Kolkata channel/other projects. Reference will be provided subject to the availability of any job in the known circle based on the performance of the candidate in the class, and the completion rate of the practical assignments as well as in the final examination. One may pursue Advanced Level Courses in SEO, SMM, Content Writing, Content Management & Community Management to become a professional digital marketer.
Link to Course DetailsClick here
Registration Form LinkClick here
Programme Coordinator/ TrainerSayantani Banerjee
Mobile: 9051980689/8902006719
Email: digitalmarketing@vjrc.ac.in
Email: sbdigital.contact.in@gmail.com
CollaboratorSB Digital Academy

Additional Takeaways

Free Bootcamps, Webinars and Offline Seminars on various topics related to Digital Marketing modules, Advertisement, Graphic Design, Content Writing, etc.

Example videos of Online lectures

Free Online Bootcamp on WordPress for Beginners
Class 1- Introduction to Digital Marketing | Digital Marketing Beginner’s Level Certification Course

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