Digital Marketing Beginner’s Level Certification Course
This course will give you a basic idea of what digital marketing is and how it is done at a very basic level. To become an industry expert avail our Advanced Level Courses in SEO, SMM, Content Writing, Content Marketing and Community Management.
Course details
| Course Name | Digital Marketing Beginner’s Level Certification Course |
| Programme type (Certificate, Diploma, etc.) | Certificate (to be provided by Vijaygarh Jyotish Ray College) [Find details of the course on VJRC website also] |
| Description | This course will give you a basic idea of what digital marketing is and how it is done at a very basic level. |
| Special Features of the course | * Live online mentorship by industry experts * Live interaction with the trainer * Learn the very basics of Digital Marketing * Learn the use of Social Media Platforms * Learn the basic terminologies of Digital Marketing * Extra doubt clearing classes |
| Specialization | * Basic Terminologies and Concepts of Digital Marketing * Basics of Search Engine Optimization * Basics of Social Media Marketing * Basics of keyword research * Free Blogspot website-building tutorial |
| Syllabus | CHAPTERS COVERED Module 1:- Digital Marketing Introduction * Importance of digital marketing * How can digital marketing be the ultimate tool for success for businesses? * Difference between traditional marketing and digital marketing * How digital marketing techniques are used to promote goods and services online Module 2:- Web Properties (Planning & Creation & Maintenance) * Basic knowledge of the World Wide Web and how it works * Website Planning and Creation for your business promotion * Usability & user experience of a website * How to choose a domain name * How to choose TLDs * How to choose the correct server for your site Module 3:- Introduction to free Blogspot website building * How to find a niche on which you want to build the website * How to create a free account with Blogspot and optimise it * How to select the theme for your site * How to customize the selected theme using widgets * How to add pages, media, posts Module 4:- Keyword Research * Introduction to SEO keyword research * Types of Keywords * Performing Keyword Research using free tools Module 5:- Content Writing Techniques for your website * Finding topics for your blog * Writing an article based on the keyword research * Using long-term keywords, short-term keywords in the content Module 6:- Social Media * Facebook Profile creation & Proper maintenance * Twitter Profile creation & Proper maintenance * Instagram Profile creation & Proper maintenance Module 7:- Basic Terminologies used in Digital Marketing |
| Mode (Online/Offline) | Online (Live Interactive Classes) |
| Duration and timing | 15 Days (15 lectures) (30 hours, 1 class of 2-hour duration/week), Hands-on Practical, 1-month Internship Facility with Live Projects included in the course package |
| Date of Commencement | Session 4 Starts in April 2023 |
| Intake Capacity | 100 per session | 50 students (maximum) per batch |
| Medium (English/Bengali) | English & Bengali |
| Eligibility | * 1st, 2nd, 3rd Year students of VJRC from any stream * Must have a laptop/desktop/mobile with a standard/high-speed internet connection |
| Fee Structure | * Free |
| Placement / Achievement | This training course is intended to impart knowledge to those who wish to learn the trade for personal/professional use. Successful candidates with good marks will be provided internships from the college’s end through their involvement in the Radio Kolkata channel/other projects. Reference will be provided subject to the availability of any job in the known circle based on the performance of the candidate in the class, and the completion rate of the practical assignments as well as in the final examination. One may pursue Advanced Level Courses in SEO, SMM, Content Writing, Content Management & Community Management to become a professional digital marketer. |
| Link to Course Details | Click here |
| Registration Form Link | Click here |
| Programme Coordinator/ Trainer | Sayantani Banerjee Mobile: 9051980689/8902006719 Email: digitalmarketing@vjrc.ac.in Email: sbdigital.contact.in@gmail.com |
| Collaborator | SB Digital Academy |
Additional Takeaways
Free Bootcamps, Webinars and Offline Seminars on various topics related to Digital Marketing modules, Advertisement, Graphic Design, Content Writing, etc.