Most Popular Freelancer Jobs in India – Part 1: Content Writing

Sayantani Banerjee May 1, 2022October 26, 2022 Content Writing, Freelancing

India is fast becoming a freelancers’ hub as this gig economy is growing here too. More and more members of the young workforce are keen on taking up smaller projects so that they can concentrate on them and bring out the best results by giving the maximum effort. Content Writing is one of the most popular freelancer jobs in India.

Modern consumers rely on information available on the internet while searching for products or services. The different types of content that are available online are carefully created and curated by highly professional content writers. And this task can be performed sitting anywhere in the world, provided you have a laptop and an internet connection. Hence, freelance content writing services are on-demand everywhere. One can sit in their home in a suburb of India and pick up local, national as well as international projects through the numerous freelancing platforms available in the market, and carry on with the task easily from the comfort of their home.

Demand for Content Writers in the Digital Marketing industry is ever increasing. It is because people all over the world are now relying on internet to search for various information. Different types of content like infographic, blogs, articles, website content, product descriptions and reviews, video content, etc. are fast filling up the platter of any one who is searching for data.

Daily routine, roles, and responsibilities of a content writer:-

Skills required to become a freelance content writer:

Strong research skills
Knowledge in SEO content writing
Excellent writing and editing skills
Strong verbal and written communication skills in the language chosen
Good time management and organizational skills
Ability to stay updated with the changes in the market
Proficient in working with content platforms like WordPress, Blogspot, etc.
Ability to meet deadlines
Ability to write different types of content on different niche

Daily routine, roles, and responsibilities of a freelance content writer:

Conduct researches on relevant industry-related topics
Combining online sources, interviews, and studies to come up with meaningful content for websites, blogs, and social media platforms
Write clear marketing copy to promote products/services
Prepare well-structured drafts using CMS or other tools
Proofread and edit content before publication
Submit work to editors for input and approval
Coordinate with marketing and design teams for illustrating articles
Conduct keyword research and use SEO guidelines to write content that will drive traffic to the website
Promote content on social media
Identify the customers’ needs and gaps in the content bucket and recommend new topics
Update website content if required